Challenge
I was challenged to come up with a product-line specific catalog to provide targeted ordering and product information to our current and prospective customers. The product line to feature was the butane torch.
Solution
The form I chose for this catalog was a square 7″x7″ page size where I incorporated a fly-out spread for our highest quality torches. I wanted to remain cohesive with the company’s main product catalog by placing a full product photo on the left side of the spreads along with the various features of the product. I wanted to show multiple uses for each torch as to make them more marketable and a bigger draw to prospective customers. I developed a collage like pattern to frame and highlight these various product uses. I chose a satin finish for the cover and a gloss stock for the inside pages to add to the attractiveness of the catalog. All product photography was done in-house by myself and most of the images throughout the catalog were composed by myself digitally.
Role & Tools
Role: Creative direction, design, product photography.
Tools: Illustrator, Photoshop, Indesign, Acrobat