Challenge
My challenge with this project was to create a series of one page flyers and product sheets where there were currently none existing. The client wanted a look that would stand out and be eye catching while providing easy comprehension of the content.
Solution
Being that the company was in the technology industry I created various vector illustrations within that theme that would either overlay or sit behind imagery tying in directly with the content. I wanted to stay completely on brand, so I placed the company logo in the forefront while utilizing company colors and a clean font throughout. The outcome was a series of content that could be easily comprehended at a glance based on imagery and text layout. My solution for the product sheets was to create a similar template that could be used throughout the various products while keeping the look and feel cohesive. I utilized a large hero image with an overlay of the company’s primary blue color. I created clean, thin line iconography and white space to go along with a sans serif font to give the pieces a clean professional look while being very easy to comprehend.
Role & Tools
Role: Creative direction, design. Print vendor procurement and production.
Tools: Illustrator, Photoshop, Indesign, Acrobat