AlertEnterprise Print Ads
- Print Design -
Challenge
I was challenged to create print ads for various industry publications, trade show guides and magazines. The ask was to create compelling imagery that would entice the reader to stop and read and at the same time incorporate a way to capture that reader as a possible marketing lead. I was also tasked with interfacing directly with the publications and developing the ongoing campaigns and scheduling.
Solution
The solution I came up with was to create individual graphics that tied into the theme, product or promotion of each ad while keeping focus on the target market of each publication and company branding. I came up with a method of incorporating QR codes that linked back to tailored landing pages allowing the reader to scan the QR code to be taken to more targeted information on the subject. The form fills on the landing pages would then satisfy our task of capturing leads via our marketing automation software.
Role & Tools
Role: Creative direction, design. Print vendor procurement and production. Marketing management and direction.
Tools: Illustrator, Photoshop, Indesign, Acrobat
