I decided on creating a nice contrast between light backgrounds and colorful bold images of the tour stops and sights around Austin. I placed in a lot of interactivity, such as and interactive map and expanding content to create a sense of movement and to give the end user an active experience. I created a simple easy to read iconography system and incorporated the company’s bold red color to enhance the overall contrast of the site. The ticket purchasing aspect works seamlessly, is attractive and stands out to be easily distinguished.